Americans Skeptical of Pharma Cause Marketing Survey Results
A new survey by Envision Solutions, LLC, a healthcare marketing communications company, suggests that many Americans are deeply skeptical of pharmaceutical companies’ motives for supporting non-profit patient advocacy groups.
Topics and issues covered include:
- DTC Ban Could Mean More Cause Marketing
- Disease Mongering
- Don’t Blame the Media!
- Britannia Rules
- Don’t Let It Happen Here
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Issue: Vol. 6, No. 4: April 2007
Word Count: 1171