Collaborating with Online Physician Communities Pharma-Physician Peer-to-Peer Dialog via Sermo
Sermo Pfish TankPfizer and Sermo — a Web-based community where physicians share observations from daily practice, discuss emerging trends and provide new insights into medications, devices and treatments — recently announced a “strategic collaboration designed to redefine the way physicians in the U.S. and the healthcare industry work together to improve patient care.”

To answer the many questions raised by this collaboration — including concerns about off-label communications — Pharma Marketing News invited Daniel Palestrant, M.D., founder and CEO of Sermo, to be a guest on a recent Pharma Marketing Talk podcast.

This article is based partly on that interview as well as other sources.

Topics and issues covered include:

  • The Story of Sermo
  • Doctors Are Lonely
  • Sermo’s Secret Sauce
  • Sermo’s Business Model
  • From Contention to Collaboration
  • Mining the Wisdom of the Sermo Crowd
  • Guidelines
  • The Off-Label Promotion Issue
  • Key Opinion Leaders

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Issue: Vol. 6, No. 9: October 2007
Word Count: 2339

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