The Coming Pharma Marketing Recession Tips for Surviving the Slump!
The U.S. has finally slid into recession, according to the majority of economists in the latest Wall Street Journal economic-forecasting survey.
Will the recession spread to the pharmaceutical industry and, in particular, lead to a slump in pharmaceutical marketing? Is the pharmaceutical industry already in a recession?
This article presents opinions and evidence that there is a slump in pharma marketing spending and provides some tips to vendors and ad agencies to help them the slump.
Topics and issues covered include:
- What’s a Recession?
- Reader Poll Results
- Online Ad Spending Definitely Shrinking!
- Does Recession Mean a Boon for Online Advertising?
- Tips for Surviving the Recession, Slump, Slowdown, Whatever!
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Issue: Vol. 7, No. 3: March 2008
Word Count: 2937