Pharma’s Social Media Marketing Readiness Score Benchmarks You Can Use
Each pharmaceutical company has its own unique regulatory environment, corporate culture, and knowledge that will determine if it is ready to embark on social media marketing. In order to determine how ready pharmaceutical companies, their vendor partners, and other companies are for engaging in social media marketing, Pharma Marketing News is hosting an online “Rate Your Social Media Marketing Readiness” survey or tool.
As of the date of publication of this article, about 108 people filled out the survey and received their personal Social Media Marketing Readiness Score. The rating survey is still running (find it here). As of January, 2012, over 1,180 people have completed the survey.
This article summarizes the aggregate findings and presents the average scores against which you can compare your own score.
Topics and issues covered include:
- Are Your Ready?
- Survey Questions
- Breakdown by Respondent Type
- Regulatory Environment Benchmarks
- Corporate Culture Benchmarks
- Knowledge of Social Media Benchmarks
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Issue: Vol. 7, No. 3: March 2008
Word Count: 2065