High Impact Content in Support of Rx Brands Case Study: Alli – the Book!

PLG Health LogoYou’ve probably heard of the book “The alli Diet Plan,” which was developed by PLGhealth for GlaxoSmithKline in order to increase the visibility, brand recognition, and sales of the over-the-counter (OTC) alli® weight-loss product and to support consumer compliance with the medication.

PLGhealth, the health-targeted division of The Philip Lief Group Inc., conceives, develops, markets, promotes and distributes all forms of print and digital media.

This article covers the following topics and issues:

  • Introducing PLGhealth
  • Challenges
  • A Review of the Content
  • Thought Leaders Are Critical to Success
  • Compliance Benefit
  • Marketing Services Included

Read this article now. It’s FREE…

Download PDF file

Issue: Vol. 7, No. 5: May 2008
Word Count: 1598

Find other articles in related Topic Areas: