he Hypocrisy of Healthcare Marketing Restrictions Stand Up for Healthcare Marketing Free Speech

Shiny New FDAAyn Rand, author of Atlas Shrugged, believed that any restriction of or interference in free enterprise (eg, regulations) causes more problems than it solves. Yet many people believe the lack of government regulation or enforcement of regulations is the cause of the current economic debacle.

Pharmaceutical marketing, some say, has benefited by the recent “dramatic drop off of enforcement of domestic laws.” Under a Democratic administration, they say, there will be a new emphasis on enforcement of current regulations as well as new regulations.

The drug industry’s response has been to increase self-regulation, but Dmitriy Kruglyak of Trusted.MD Network thinks this is cave in to hypocritical attacks by the media and other critics of the industry.

“Well-intentioned measures can go very wrong,” says Kruglyak. “Time to call out the disturbing hypocrisy directed at healthcare marketers” was his rallying cry in a recent post he made entitled “New Year Resolution: Stand Up to Healthcare Marketing Hypocrisy!”

This article summarizes Kruglyak’s thesis and offers a counterpoint from John Mack, the editor of Pharma Marketing News. Hopefully, it will generate further discussion from readers.

Topic headings include:

  • Myths promulgated by the media
  • Zeal to Regulate
  • Group drops event, says doc-gift rules too strict
  • Unpaid, Unbiased?
  • Lack of Transparency
  • Democracy in Advertising

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Issue: Vol. 8, No. 1: January 2009
Word Count: 3399

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