FDA’s Use of Social Media Peanuts Today, Drugs Tomorrow!

FDA and Social MediaPharmaceutical marketers were surprised to learn how extensively FDAused social media and Web 2.0 in the new year. The recall of 3,400contaminated peanut products in 2009 was described at an eMarketingconference in Princeton, NJ. Pharma marketers heard that blogs, socialmedia, YouTube and Twitter were new tactics embraced by the regulatoryagency, at least in its communication with the public on an importantfood safety issue. FDA, along with CDC and HHS, was pulled further intosocial networking by growing public concern over the rapid growth anddiversity of the peanut-product recall list.

In the future, willthe FDA also be pulled into social media by a major Rx drug recall? What can the drug industry learn from the FDA’s use ofsocial media and will FDA’s example help guide the industry toward bestpractices in this area?

This article describes FDA’s socialnetworking initiatives in context of the above questions.

Topic headings include:

  • A Coordinated Campaign
  • FDA and Twitter
  • Improved Search Capability
  • FDA’s Social Media Peanut Recall Resources for Consumers
  • FDA YouTube Peanut Recall Videos
  • What’s the Takeaway for Pharma?
  • FDA Widgets: How About One for Adverse Event Reporting?
  • Demise of the One-Click Rule?
  • FDA and YouTube: Do as We Say, Not as We Do
  • DDMAC Gets Bully Pulpit Again, But Strikes Out

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Issue: Vol. 8, No. 3: March 2009
Word Count: 2541

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