Report from the Social Pharmer “Unconference” Sowing Seeds of Social Media Change?

The SowerOne only has to recall the 7-Up “Uncola” campaigns to understand thelimitations of defining something by the absence of certain qualities.But the Social Pharmer Unconference was more refreshing than a fizzysoda exactly because it lacked what causes so many industry conferencesto fall flat: marginally relevant speakers, boring PowerPointpresentations and silent participants. In this article, Amber Benson,Group Strategy Director for IMC2’s Health & Wellness practice,summarizes key presentations made at the April 21, 2009, Social Pharmer”unconference.”

Topic headings include:

  • Openness, Transparency and Authenticity
  • Developing a Framework
  • Final Social Pharmer Thoughts: Coming Back To Transparency
  • FDA Regulation: Be Careful What You Wish For
  • No Matter How Risk Adverse, You Can Do Something
  • How to do it Without Getting Fired
  • What Do Patients Want from Pharma Engagement?
  • Next Steps

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Issue: Vol. 8, No. 4: April 2009
Word Count: 2999

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