Use of Social Media for Health Purposes in the EU How Doctors, Patients, and Pharma Engage with Each Other

EU Health SMEPG Health Media (part of the IMR International Group), recently published a market research report “Social Media and Healthcare.” The report examines how European doctors, patients/consumers and pharma engage (and seek to engage) with each other. The information helps EU marketers understand the potential for future change in terms of the use of social media in relation to health.

This article is a summary of that report, which surveyed HCPs, pharmaceutical professionals and consumers/patients within the “top-5” EU countries; ie, United Kingdom, Germany, France, Spain and Italy.

Topics include:

  • AE Monitoring Policies
  • Marketing Budgets Shifting
  • HCP Networks
  • Key Survey Findings

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Issue: Vol. 9, No. 4: April 2010
Word Count: 2067

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