Closed-Loop Patient Education MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes
Research shows that 29 to 71 percent of patients new to therapies (“rookies”) stop taking their prescribed medication during the first month of treatment. This is a discontinuation rate 6 to 31 times greater than during subsequent monthly periods.
To address this problem, MedTera in conjunction with Dr. Mark Vanelli, a member of MedTera’s Physicians Advisory Board and a faculty member at the Harvard University Medical School, developed the Rookies @ RiskTM program.
MedTera recently partnered with HealthPrize Technologies, a web-based software company that motivates people to fill and stay on prescription medications, to bring together MedTera’s online and offline educational resources and HealthPrize’s online, interactive platform to educate people about their chronic diseases and incentivize them for taking their medications as prescribed.
This article summarizes this partnership and presents details of MedTera’s research regarding “rookie” patients.
Topic headings include:
- Decline in Patient Value (chart)
- Rookies @ RiskTM
- Step One: The Recruiting Process
- Closing the Loop with Technology
- The Quality of Patient Education at the Point of Care
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Issue: Vol. 9, No. 7: September 2010
Word Count: 1716
- eMarketing & ePromotion
- Compliance Marketing & Education
- Patient Education
- Customer Relationship Management (CRM)
- Product & Service Reviews