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The following Pharma Marketing News reprints (pdf files delivered by e-mail) are being offered at a discount of 50% off the usual rate through July 30, 2004 only. You pay only $4.95 per reprint through this special offer.

Searching for Answers on Search Engine Marketing?

Advertisers both large and small are seeing impressive results from Search. How can pharmaceutical marketers navigate this medium to take advantage of what is rapidly becoming the most efficient way to drive action on their Web sites? The author covers SEM techniques such as Paid Search, Paid Inclusion, and Natural Search, and suggests that to stay ahead, companies must develop sophisticated content strategies to win the war of visibility.

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The New Branding Model: From Blockbusters to Targeted Therapies

Targeted therapies, based upon genotype, require a new brand model that addresses smaller segments of the population. This model, according to Francoise Simon, professor of marketing at the Columbia University Graduate School of Business, requires a fundamental reorganization of the biopharma value chain, from discovery to manufacturing and marketing.

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