Special Reprint Offer

The following Pharma Marketing News reprints (pdf files delivered by e-mail) are being offered at a discount of 50% off the usual rate through June 25, 2004 only. You pay only $4.95 per reprint through this special offer.

Guidelines for Off-label Communications

This article is a summary of several presentations made by legal experts at a Washington, DC conference on Disseminating Off-Label Information. Several cases relating to false claims are reviewed and seven steps to safely for marketing a pharmaceutical product for an unapproved indication are presented.

Order the REPRINT online for $4.95 (pay by credit card, PDF file delivered to you by e-mail):

What the Next Generation Physician Wants from Pharma

While the number of sales reps has doubled in the last 5 years, the number of physicians that these sales reps call on has stayed relatively constant. This translates into decreased access time per sales rep and a decrease in ROI for physician marketing. This and other factors are creating a need for “next generation” solutions for marketing to physicians that are more cost-effective and measurable. This article summarizes results from Manhattan Research’s ePharma Physician® v3.0 Survey: The Future of Pharmaceutical e-Marketing, which focused on the adoption of emerging technologies by an early adopter physician audience.

Order the REPRINT online for $4.95 (pay by credit card, PDF file delivered to you by e-mail):

Out-of-the-Box Marketing

In order for the pharmaceutical industry to meet the challenges of decreasing marketing ROI, a looming deficit in traditional blockbuster drugs, and decreased sales force effectiveness, pharmaceutical marketers must think out of the box and pay attention to permission-based marketing and other techniques. This article summarizes points made by Dr. Richard B. Vanderveer, Chairman and CEO of V2, Inc, at a recent conference.

Order the REPRINT online for $4.95 (pay by credit card, PDF file delivered to you by e-mail):

Reprint Notification Service

If you are interested in receiving special reprint offers such as the above delivered to you by e-mail each month, then you should sign up for the Pharma Marketing News Reprint Notification Service.

This service notifies you about selected reprints as they become available in a topic area of interest to you.

As a subscriber to the service, you can order reprints at a REDUCED RATE through the service. No 3rd-party advertising is included and you will only receive one e-mail message per month.

To learn more, visit the Reprint Notification Web Site.

Sign Up Now and Save!
If you would like to subscribe to our NEW Reprint Notification Service, please go to the signup form at:

Pharma Marketing News Reprint Notification Signup Form
URL: http://www.surveymonkey.com/s.asp?u=53005513630

Thank you for taking the time to consider this offer.

John MackJohn Mack Signature
John Mack, Publisher and Editor
215-504-4164 * 215-504-5739 (Fax)

Return to top…

Return to the main Reprint Menu Page for reprints and case studies on other topics.