Friday, October 23, 2026
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Donna Pacheco

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Pharma marketing team discussing AI, agency compensation, strategy, compliance, and performance in a modern office.

AI Cut the Hours. Should Pharma Still Pay Agencies the Same...

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Creative bar stool installation used in a taboo health marketing campaign to raise awareness of colorectal cancer warning signs

A Bar Stool Started a Cancer Conversation. That’s the Point.

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Physicians reviewing healthcare campaign concepts and clinical marketing materials during a collaborative discussion

What Happens When Doctors—Not Marketers—Pick the Best Pharma Campaign?

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Physician reviewing EHR data and connected programmatic healthcare advertising insights on a digital screen

The EHR Is Becoming Programmatic Media. Pharma Buyers Should Pay Attention.

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Pharma marketing professionals reviewing a community health strategy while healthcare workers engage patients at a local outreach event.

“Health Equity” Disappeared From the Pitch Deck. Did the Marketing Strategy...

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Patient and healthcare professional having a personal conversation, representing authentic pharma marketing and human-centered communication.

Pharma Marketing Keeps Getting Smarter. Patients Still Want It to Feel...

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Pharma researchers and commercial teams preparing for faster drug development and pre-launch market readiness.

FDA Wants to Speed Up Early Drug Development. Marketing May Be...

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Pharma marketing trends represented by data analytics, point-of-care healthcare engagement, and pharmaceutical marketing awards.

Pharma Just Created Awards for Data and Point of Care. That...

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Healthcare professional using AI-powered predictive adherence analytics to identify patients at risk of therapy abandonment.

What If You Could See Nonadherence Coming Before the Patient Disappears?

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Golfer putting on a golf course with brain health imagery representing AbbVie’s purpose-driven PGA TOUR sponsorship.

Every Birdie Is Worth Something Now: AbbVie Rethinks Pharma Sports Sponsorship

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