Pharma Marketing News
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CURRENT ISSUE: Vol. 4, No. 2: February 2005

Links to summaries of individual articles below.


This Month’s Survey
  • Pharma Cost Cutting
    Is the "arms race" over? Is it time to cut back on sales and marketing spending? How deep will cuts be? Will cuts be industry wide?
    What do you think? Click here to take this survey. You will be able to see a summary of the de-identified results immediately after completing the survey.