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FDA Social Media Hearing Day 1: My Key Takeaways

Pharma Guy - November 13, 2009

Social Media Best Practices for Pharma Are Needed, Whatever Happens at...

Pharma Guy - October 29, 2009

From Vioxx to Avandia: Whistleblowers and Dangerous Drugs

Pharma Guy - June 19, 2007

Analysis of FDA’s Draft Guidance Relating to Postmarketing Submission of Interactive...

Pharma Guy - January 13, 2014

Is Pharma Too Big to Succeed?

Pharma Guy - January 21, 2013

Shire Implements First Ever Integrated Phone-Assisted Social Network Marketing Campaign for...

Pharma Guy - December 22, 2009

Novartis Attempts Perfect Execution of Web 2.0 Trick!

Pharma Guy - September 5, 2007

Who’s Easier to Buy? A Physician or a Politician?

Pharma Guy - February 21, 2007

Is This the Typical Mobile Health App Developer Hired by Pharma?

Pharma Guy - March 28, 2013

Rethinking the Value of DTC Advertising

Pharma Guy - August 14, 2008

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

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Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

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Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

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