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Should Pharma Do Tumblr?

Pharma Guy - May 23, 2013

My Favorite Drug Ad Celebrities

Pharma Guy - December 30, 2015

Is This the Typical Mobile Health App Developer Hired by Pharma?

Pharma Guy - March 28, 2013

“On Course with Phil” Lacks Social Media Pizzazz!

Pharma Guy - March 2, 2011

Alli Ad Campaign Promises Honesty, But Does It Deliver?

Pharma Guy - May 23, 2007

Who’s Easier to Buy? A Physician or a Politician?

Pharma Guy - February 21, 2007

While Real Doctors Prescribe Placebos, Fake Docs on TV Prescribe Drugs...

Pharma Guy - October 24, 2008

Celebrities & Buzz Revisited

Pharma Guy - October 11, 2005

Pharma Ad Spending Shrinking!

Pharma Guy - April 1, 2008

FDA Social Media Hearing Day 1: My Key Takeaways

Pharma Guy - November 13, 2009

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EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

August 14, 2026

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Golfer putting on a golf course with brain health imagery representing AbbVie’s purpose-driven PGA TOUR sponsorship.

Every Birdie Is Worth Something Now: AbbVie Rethinks Pharma Sports Sponsorship

September 25, 2026

Patient contacting a healthcare professional after possible COVID-19 exposure, illustrating time-sensitive patient marketing and rapid HCP engagement.

Shionogi Doesn’t Have Months to Move a Patient. It May Have...

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Telenovela-inspired healthcare campaign concept showing a Latina woman in a dramatic red dress beside an unbranded home health screening kit.

Cologuard Is Speaking Telenovela. That’s Very Different From Speaking Spanish.

September 23, 2026