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Pharma Image Makeover Tactics Unconvincing

Pharma Guy - August 29, 2005

Drug Ads & Coupons: Who’s the Decider? The Patient, the Physician,...

Pharma Guy - June 27, 2012

A Physician Looks on the “Bright Side” of Metastatic Breast Cancer...

Pharma Guy - May 15, 2016

Peter Rost: Pharma’s Black Knight

Pharma Guy - June 7, 2005

Shire & Seles Team up in B.E.D. to Promote Vyvanse. Celebrity...

Pharma Guy - February 4, 2015

Prozac for Over Anxious Doggie Syndrome

Pharma Guy - February 9, 2007

Was PhRMA Fiddling While We Burned?

Pharma Guy - March 24, 2009

In-Video Drug Ads on YouTube: Should They be “Non-Skippable?”

Pharma Guy - November 11, 2015

3 Key Sessions From the 3rd Annual Pharma CX Tech Summit

Pharma Guy - November 13, 2020

Is Online Pharma DTC Ad Spend Continuing Its Downward Slide?

Pharma Guy - April 2, 2014

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