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Pharma DTC TV Advertising Is a Joke. Seriously.

Pharma Guy - April 3, 2012

Games vs. Mobile Health Monitoring Devices: Which is a Better Motivator?

Pharma Guy - December 29, 2011

GSK’s U.S. Sales Reps “Europeanized”: No Longer Rewarded for Ability to...

Pharma Guy - January 23, 2011

Regulatory Ranters Miss the Point About FDA’s Position on Search Engine...

Pharma Guy - June 16, 2009

2006 Pharma Trend Survey

Pharma Guy - January 10, 2006

Get a DTC Check Up!

Pharma Guy - March 6, 2009

Cymbalta: Pain in the Neck But Not Back for Lilly

Pharma Guy - November 28, 2008

What’s Your Social Media Readiness Score?

Pharma Guy - February 4, 2008

Public’s Confidence in Science Remains Steady Over 38 Years, But Not...

Pharma Guy - August 18, 2012

Customer Manages Relationship: A New Marketing Strategy

Pharma Guy - February 13, 2007

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

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Physician reviewing a digital medical newsletter on a tablet in a modern clinic, illustrating physician newsletter marketing and pharmaceutical engagement with healthcare professionals.

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Counterfeit Drugs Are Changing Pharma Marketing. Here’s Why.

July 31, 2026