Give Docs What They Want
Last week I attended a pharmaceutical industry conference focused on the problem of physician access or lack thereof by sales representatives. I heard a lot of advice from consultants as well...
“Ethnic Drugs” and “Genetic Marketing”
Last week the FDA issued a warning about Crestor -- the cholesterol-lowering drug marketed by AstraZeneca. Among other things, FDA specifically suggested that lower doses of Crestor should be prescribed for...
Pharma Marketing Mensa Invitational
The Washington Post's Mensa Invitational once again asked readers to take any word from the dictionary, alter it by adding, subtracting, or changing one letter, and supply a new definition.Here are...
DTC Laissez-faire: A Bankrupt Policy
Some experts are worried that the recent COX-2 FDA advisory committee vote to ban direct-to-consumer (DTC) advertising of COX-2 drugs is a harbinger of stricter DTC regulation by the FDA across...
FDA Advisory Panels: Elephants in the Room
The New York Times recently reported that "Ten of the 32 government drug advisers who last week endorsed continued marketing of the huge-selling pain pills Celebrex, Bextra and Vioxx have consulted...
Febraury Issue of Pharma Marketing News Is Here
Pharma Marketing News Subscribe Today and get it FREE!CURRENT ISSUE: Vol. 4, No. 2: February 2005Links to summaries of individual articles below. ArticlesYou May Walk Like a Duck and Quack Like...
Vioxx Redux
Just when you thought it was safe to go back into the water, Merck suggests that it may put Vioxx back on the market, according to an article in today's Wall...
Drug Safety: A Matter of Trust!
Those Canadians are at it again! Quick they are at being contrary to the U.S. This even extends to drug safety issues.As reported in the WSJ on 9 February 2005, the...
Time for Pharma to Revamp Its Physician Marketing Strategy
Should pharma companies revamp their physician marketing strategies? Some idea of pharma's thinking on this topic is revealed in the emerging story of Pfizer's plans for its own sales force. ...
Pharma Sales Force Bloat and the Mythical Man-Month
A myth long believed at pharma companies --as well as at other companies -- is that by by hiring more salespeople you can proportionately increase sales without limit. Want to double...
