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Back to School for Takeda, Rozerem, and Abe Lincoln!

Pharma Guy - March 9, 2007

Online Personal Health Records and Pharma Search Engine Marketing

Pharma Guy - February 26, 2009

Happy Holidays from Professor Syrum: Bah. Humbug!

Pharma Guy - December 21, 2012

Resurgence of Pharma Lobbying Spending

Pharma Guy - April 28, 2012

It’s Official! Pharma is in a Recession

Pharma Guy - August 14, 2008

Advice to J&J’s New CEO Alex Gorsky: Start Tweeting, Blogging, and...

Pharma Guy - February 23, 2012

Did Boehringer Mishandle This Adverse Event Report on Twitter?

Pharma Guy - April 21, 2011

Do Fat People Like Wynonna Judd’s Music? GSK and alli May...

Pharma Guy - March 20, 2009

Reminder Ads – Pharma’s Dodo?

Pharma Guy - August 5, 2005

Free lunch for patients! Why not?

Pharma Guy - August 1, 2006

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EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

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26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

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FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

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December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher meditating in a laboratory while viewing immersive molecular imagery, representing pharma scientific storytelling.

Regeneron Made Science Feel Like Meditation. That’s More Radical Than It...

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HCP audience targeting dashboard illustrating precise physician targeting, smart activation, and increased healthcare professional reach.

Same HCP List. Same Budget. 32% More Doctors. What Changed?

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Healthcare professional using a digital pharma e-sampling platform to request pharmaceutical product samples online.

A Sample Request Isn’t Just a Sample Request Anymore

August 25, 2026