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A KOL By Any Other Name Would Smell As Sour

Pharma Guy - February 27, 2015

New Omnaris TV Ad is Less Freudian, Still Amateurish

Pharma Guy - April 12, 2010

Vytorin Ads Are Getting Old — and Disturbing!

Pharma Guy - February 22, 2007

Creating Synergy: Aligning Brand Values with High-Impact Healthcare Sponsorships in the...

Claudia Barbiero - July 19, 2023

Thanks to DTC Cartoon Characters, We Know How Belsomra Works, But...

Pharma Guy - April 3, 2016

POE: DTC Forevermore

Pharma Guy - September 26, 2007

What’s New at EHS?

Claudia Barbiero - June 24, 2019

Implications of FDA’s Warning Letter to Novartis Regarding Facebook Share Widget

Pharma Guy - August 5, 2010

Innerstate Private Screening: Philadelphia Style

Pharma Guy - March 9, 2007

Should Novo Nordisk Dump Deen?

Pharma Guy - June 24, 2013

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Physician reviewing a digital medical newsletter on a tablet in a modern clinic, illustrating physician newsletter marketing and pharmaceutical engagement with healthcare professionals.

Why Physician Newsletters Could Become Pharma’s Most Influential Media Channel

August 4, 2026

Counterfeit Drugs Are Changing Pharma Marketing. Here’s Why.

July 31, 2026

Young adult standing at a crossroads between pediatric and adult healthcare, symbolizing the transition to independent care and the importance of a patient lifecycle strategy.

The 18th Birthday Cliff: The Marketing Problem Pharma Isn’t Talking About

July 31, 2026