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Lipitor For You! Actually, For Card Carrying Members Only!

Pharma Guy - December 8, 2011

GSK: Don’t Go Cold Turkey!

Pharma Guy - February 8, 2007

The DOJ v Pharma Settlement Planetary System

Pharma Guy - July 3, 2012

A Pill, a Plan, a Profit? — Chantix!

Pharma Guy - September 27, 2007

POE: DTC Forevermore

Pharma Guy - September 26, 2007

Physician Bailout: On Average, Pharma Pays Every US Physician Over $750...

Pharma Guy - September 8, 2011

Drop TV Ads, Says John LaMattina, Former Pfizer President of R&D

Pharma Guy - January 19, 2013

Pfizer and Janssen Halt Alzheimer Drug Development: Why Not Try Gamification?

Pharma Guy - August 7, 2012

Should Novo Nordisk Dump Deen?

Pharma Guy - June 24, 2013

New Omnaris TV Ad is Less Freudian, Still Amateurish

Pharma Guy - April 12, 2010

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EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

August 14, 2026

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

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FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

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Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

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Cologuard Is Speaking Telenovela. That’s Very Different From Speaking Spanish.

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Predictive patient identification using healthcare data and analytics to identify potential undiagnosed patients with eye conditions.

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Fashion runway concept illustrating contextual pharma marketing around alopecia, confidence, identity, and self-expression.

Alopecia at Fashion Week? Sun Pharma Found a Context Most Health...

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