Home Blog Page 55

Blog

Pharma Marketing Blog

Most popular

Dr. Buse Under GSK’s Thumb! How Pharma Uses CME Funding as...

Pharma Guy - November 19, 2007

AZPurpleZone: A Nexium Branded YouTube Channel. “Unusual” for Pharma? Yes. “Engaging...

Pharma Guy - July 17, 2013

Using Social Media in a Crisis: Distribute a Product Safety Widget...

Pharma Guy - July 27, 2010

Cox-2’s Die Hard: With a Vengeance

Pharma Guy - January 4, 2005

Sales Reps in the Wild: An Interesting Way to Promote a...

Pharma Guy - December 9, 2011

Point-of-Care Pharma Marketing: When Is It Appropriate?

Pharma Guy - August 2, 2011

Praise for Lyrica Ad: Is This a Joke?

Pharma Guy - July 29, 2008

Pfizer the Headless Chicken!

Pharma Guy - October 22, 2007

As Innovation Shifts to Small Companies, How Will Big Pharma Defend...

Pharma Guy - March 9, 2009

First Pharmaguy Social Media Pioneer Award Given to Janssen’s Alex Butler

Pharma Guy - October 20, 2010

1...545556...240 Page 55 of 240

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026