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Using Google Maps to Build a Vendor Village

Pharma Guy - May 19, 2008

Dear FDA: The Daraprim Website Lacks Some Important Safety Information Patients...

Pharma Guy - February 19, 2016

“Ethnic Drugs” and “Genetic Marketing”

Pharma Guy - March 8, 2005

Pfizer May Own Your Penis, But Allergan, Maker of Botox &...

Pharma Guy - April 22, 2016

The Statin Lottery: Number Needed to Treat Statistic

Pharma Guy - January 18, 2008

Trade Publications Must Be More than Drug Industry Cheerleaders!

Pharma Guy - July 2, 2007

Recipes 2 Go: Pfizer’s LIPITOR-Branded iPhone App. Is It an Ad...

Pharma Guy - May 23, 2012

Uh, Oh! Will FDA Cite this “One-Click Rule” Twitter Post by...

Pharma Guy - May 28, 2009

OMG. Kim Kardashian Shills for Pharma! No Worry – No Side...

Pharma Guy - July 21, 2015

PHARMA Co Patient Opinion Leader Programs

Pharma Guy - October 20, 2010

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

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Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

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Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

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