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Merck’s Hand in the Cookie Jar

Pharma Guy - December 9, 2005

Lincoln Shot Dead! Beaver Sought for Questioning!

Pharma Guy - January 9, 2007

2014 Archive of Pharma Marketing News

Pharma Guy - April 23, 2015

Health Literacy – Words Fail to Tell the Story

Pharma Guy - September 9, 2006

Twitter for Brands: Beyond Marketing

Pharma Guy - August 28, 2009

Will a Pharma Company Ever “Host” a Chat on Twitter?

Pharma Guy - November 16, 2010

God Bless R&D, but Marketers May Go to Hell!

Pharma Guy - February 16, 2007

Jarvik: A Modern DTC Tragedy

Pharma Guy - February 27, 2008

Advice to GSK on Handling the Avandia Avalanche: Don’t Do What...

Pharma Guy - May 22, 2007

Is It Time for Abrams to Leave?

Pharma Guy - February 11, 2011

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EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

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26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

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FDA Has Many Hurdles to Overcome in its Effort to Stem...

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Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Patient contacting a healthcare professional after possible COVID-19 exposure, illustrating time-sensitive patient marketing and rapid HCP engagement.

Shionogi Doesn’t Have Months to Move a Patient. It May Have...

September 24, 2026

Telenovela-inspired healthcare campaign concept showing a Latina woman in a dramatic red dress beside an unbranded home health screening kit.

Cologuard Is Speaking Telenovela. That’s Very Different From Speaking Spanish.

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Predictive patient identification using healthcare data and analytics to identify potential undiagnosed patients with eye conditions.

Your Next Patient May Not Know They’re a Patient Yet

September 22, 2026