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Thursday, April 16, 2026
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Prescribed by Code: Pharma Marketing in the Age of Clinical Algorithms
Donna Pacheco
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March 10, 2026
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When the Drug Is Also a Device: A Marketing Playbook for...
Donna Pacheco
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January 28, 2026
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The GLP-1 Messaging War: Competing in a Category Under Scrutiny
Donna Pacheco
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March 27, 2026
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Real-World Evidence Marketing: Turning Clinical Data Into Commercial Influence
Donna Pacheco
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March 17, 2026
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The Science of Influence: Using Behavioral Economics to Improve Pharma Marketing
Donna Pacheco
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March 18, 2026
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The Micro-Module Revolution: A New HCP Education Strategy Built on Bite-Sized...
Donna Pacheco
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February 20, 2026
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Data Is Leverage: Power, Platforms, and Pharma’s Fight for Control
Donna Pacheco
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March 12, 2026
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From Prescription to Shelf: Designing the Rx-to-OTC Transition Without Losing Trust
Donna Pacheco
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March 12, 2026
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Winning Before the Table: How Marketing Shapes Payer Negotiations
Donna Pacheco
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March 11, 2026
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Marketing Through the Patent Cliff: Lessons from Big Pharma Restructuring
Donna Pacheco
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March 30, 2026
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