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5 Key Takeaways from HLTH 2019

Evan Osborne - November 13, 2019

Overcoming Hurdles to Effective Pharmaceutical Marketing

Woman analyzing pharma ad retargeting data on a computer.

Pharma Ad Retargeting Basics

Why Are So Many Talented People Marketing Pharma?

Pharma executive analyzing PPC campaign data across search and social platforms.

Cross-Platform PPC Reporting: Unifying Data from Search and Social in Pharma Campaigns

Pharma Case Studies Reimagined

Editor - September 15, 2025

Connectivity in a Disconnected Time

Will Reese - May 12, 2020

A professional pharma sales rep manages digital tools and sales data in a modern office, representing the shift to omnichannel orchestration.

The Digital Frontline: Field Reps as Omnichannel Orchestrators

Donna Pacheco - December 8, 2025

Reuters Events: Pharma & Patient USA | October 15-16, 2024

Pharma Guy - June 18, 2024

Video: A Major Driver of U.S. Digital Display Ad Spending Growth...

Claudia Barbiero - September 1, 2020

3 Key Sessions From the NextGen Pharma Content Summit

Madison Crane - March 31, 2021

Understanding AI’s Full Potential in the Drug Discovery and Development Process

Pharma Guy - December 9, 2020

Pharma marketing executives examining pay per click advertising results on a digital screen.

How to use Pay Per Click Advertising to Reach HCPs in...

Editor - March 19, 2025

Pharma traditional advertising campaign with branded drug promotions.

Traditional Advertising in Pharma: Proven Strategies to Boost Brand Visibility and...

Editor - February 17, 2025

Pharma researchers analyzing data for market insights in 2025

Pharma Market Research in 2025: Trends Driving Smarter Strategy

Editor - May 4, 2025

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EDITOR PICKS

26th DTC National Conference

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Informa Connect 2026 Events

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FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

The Algorithmic Gatekeeper: How Pharma Marketers Can Stay Visible in AI-Filtered...

April 20, 2026

Robotic hand holding a capsule in a digital pharma lab with compliance shield and AI data interface

When AI Speaks for Your Brand: What Pharma Marketers Must Do...