Featured Conference

Direct to Consumer Strategies for Medical Devices
September 30 – October 1, 2004 • Chicago, IL

Visit the conference website for more information and to register.

Join fellow marketing professionals from the medical device industry at the first ever forum on Direct to Consumer Strategies for Medical Devices, September 30-October  1, 2004, Chicago, IL .

Delivering the FDA Keynote Address is:

Deborah Wolf, Regulatory Counsel and Acting Coordinator, Promotion and Advertising Policy, Federal Drug Administration Center for Devices and Radiological Health (CDHR)  

– and –

Chairing the event is:

Mark Speers, Co-Founder and Managing Director, Health Advances, LLC; Board Member, MassMEDIC        

This forum provides the opportunity to hear key regulatory guidelines, numerous industry leading case studies, ROI models and key marketing strategies that provide critical insights to help your direct to consumer strategies achieve optimal success and growth.

Why You Should Attend this Conference –

Hear over 12 Industry Leading Case Studies from:

  • Boston Scientific

  • Guidant

  • Medtronic

  • Smith & Nephew

  • Becton Dickinson

  • Timex/MEDport

  • EndoCare

  • American Medical Systems

  • Kyphon

  • Somnus Medical Technologies

  • Cytyc

Just some of the topics addressed at this conference are:

  • How to build a national adverting campaign on $200 a day

  • How to determine if your product is ready for consumers

  • Understanding how basic consumer practices can be more effective than complex marketing techniques

  • How to create an Award winning marketing campaign using just your internal staff

  • Evaluating different ROI models to measure your DTC campaign

– AndÂ…

Choose from Two Pre-Conference Workshops on Thursday, September 30, 2004:

A.  Public Relations- There is More to DTC than Advertising

B.  Market Your Medical Device over the Internet

For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com.

Visit the conference website for more information and to register.

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