Featured Conference

3rd Annual Product Launches Conference
December 8 – 9, 2004 • Philadelphia, PA

Visit the conference website for more information and to register.

Rave Reviews from Last Year’s Pharmaceutical Product Launches Conference:

“This is a great opportunity to focus on product launch issues and share best practices with industry colleagues.”
– Jon Hee, VP Sales and Marketing, Agouron Pharmaceuticals

“Great topics, great speakers, great investment of time and will surely be on my calendar for the 3rd, 4th, … annual conferences!”
– Anonymous

CBI’s 3rd Annual Product Launches Conference, December 8-9, 2004, provides you with the opportunity to hear case studies from industry leaders on challenges they’ve faced, solutions they’ve developed and successes they’ve had for creating pre-launch strategies to achieve rapid sales uptake. This conference arms you with the toolbox needed to plan and execute a winning launch. Leverage the creativity, intuition and strategy employed by some of the industry’s most notable launches!

The 2004 program will cover all of the latest issues facing product launch executives and teams including:

  • Project management and product profile development
  • Pre-launch reimbursement planning
  • Evidence-based marketing
  • Market penetration and market positioning
  • Competitive intelligence
  • Global launch strategies
  • New product brand development
  • Commercialization challenges
  • Innovative people/processes/technology alignment strategies
  • Sales force training and readiness
  • Co-promotional launch tactics

Additionally, the program is a unique forum in which you can network with industry executives and entire launch teams who can share their valuable experiences with you. Don’t miss this unique opportunity to hear the stories of triumph and challenge by the industry’s best in new product launches!

Already Confirmed for Next Year’s Conference:

Mitch Tull, Marketing Advisor, Global Marketing Capabilities, Eli Lilly & Co
Jay Carter, Senior Vice President, Director of Client Services, Abelson-Taylor, Inc.
Georgia Tugend, Market Development Director, AstraZeneca

For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com or visit the conference website.

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