Technology Supported Physician Detailing
September 13-14, 2004 Philadelphia, PA
Visit the conference website for more information and to register.
CBIs 3rd Annual Technology Supported Physician Detailing Conference provides an interactive forum to discuss how new technologies such as eDetailing and Tablet Ps allow companies to access more physicians and ultimately increase sales. Learn how world-class pharmaceutical organizations are utilizing the capabilities of these technologies and overcoming the challenges of expanding sales forces and limited physician time.
Hear industry perspectives from Procter & Gamble, Wyeth, Bayer and Novartis Pharmaceuticals as well as a Keynote Presentation from American Academy of Family Physicians on how physicians are responding to the new technologies pharmaceutical companies are using to enhance the physician interaction. Hear three interactive panel discussions:
Pharmaceutical Panel: Detailing Technologies Compare Industry Practices for Attracting the Right Physician
Vendor Panel: Maximize Your Investment in eDetailing to Capture the Right Physicians
Tablet PC Panel: Tablet PC Sales Effectiveness
Plus! Choose from two pre-conference workshops: eSampling — Use Internet Technology to Access More Physicians and Increase Sales and Train Sales Forces to Maximize Available Technologies.