4th Annual Conference on eMarketing for Pharmaceuticals
March 16 – 17, 2005 Philadelphia, PA
Visit the conference website for more information and to register.
CBI’s 4th Annual Conference on eMarketing for Pharmaceuticals, March 16-17, 2005 continues the tradition of bringing together the industry’s top decision makers and thought-leaders to share insights and experiences on all aspects of eMarketing. This program moves beyond simply “the basics” to provide tools for implementing the in-depth strategies that really make eMarketing work. You hear case studies from the leaders in this field, providing you with key benchmarking points. Additionally, you will learn specific strategies that will have a direct impact on how you do business. Presenters share information on: improving and calculating ROI, segmentation and targeting eMarketing strategies, tailoring your eMarketing plan and much more!
Don’t miss this opportunity to hear from the industry’s best as well as network with senior level executives. Learn from 28 senior level executives from AstraZeneca, Bayer, Berlex Laboratories, BuzzMetrics, Closerlook, e-Healthcare Solutions, Graphic Details, HyGro Consulting Group, i-Frontier, Insight Interactive, JNH Consulting, Jupiter Research, Manhattan Research, Matrix45, Medical Broadcasting Company, Medsite Inc, Novo Nordisk, Ortho-McNeil, Pfizer Inc, Shering AG, TAP Pharmaceuticals and ZLB Barring.
CHOOSE FROM TWO PRE-CONFERENCE WORKSHOPS
A. [Primer] The Nuts and Bolts of Developing Successful eMarketing Programs
B. Implement eDetailing Programs to Maximize Physician Reach and Support Long-Term Relationship Building
Hear What Previous Attendees Have Said About CBI’s eMarketing Conferences:
This conference far exceeded my expectations.
— Sarah Riggs, Associate Director, Solutions, Inc.
Great resource for information sharing and exchange.
— Michael McCarthy, Vice President, Marketing, Lanmark Group
Highly valuable with lots of strategic focus and specific tactics.
— Robin Palley, President, Robin Palley and Associates
Helped to quickly bring me up to speed on the latest edetailing and emarketing trends.
— 2004 Conference Delegate, Mike Leo, Senior Product Manager, Real Networks
CBIs eMarketing conference provided an great opportunity to hear very relevant case studies and actionable information that I could take back use. It was definitely well worth it.”
— Paul Ivans, Evolution Road Consulting
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