Featured Conference

2nd Annual Direct to Consumer Strategies for Medical Devices
September 29 – 30, 2005 * Minneapolis, MN

Visit the conference website for more information and to register.

Last year, the Center for Business Intelligence brought together the industry’s leading experts in marketing, advertising and branding for medical device and diagnostic companies at an interactive, educational two-day conference. CBI promises to continue this tradition at its annual conference by adding more interactivity and industry perspectives to this already esteemed event. Join us at the leading event for medical device marketing to hear more high-level, informative presentations and gain insight into new regulatory compliance updates, key marketing techniques and ROI models for successful DTC campaigns.

Additional topics being researched for 2005 are:

  • Physician’s perspectives on DTC advertising: likes and dislikes 
  • Developing DTC sites for disease states
  • Working on a shoestring
  • Consumer campaign effect on reimbursement and policy coverage 
  • Detailed search engine optimization
  • Failed attempts at DTC: what caused the failure and why
  • Obtaining conceptual buy-in on DTC as a viable approach to reach patients 
  • How to demonstrate ROI 

Just a Few Companies Who Have Benefited from Last Year’s Direct-to-Consumer Strategies for Medical Devices:

Dorland Global * Lightstone * TIM * RealAge * ANS * Ethicon Endosurgery * Lee & Stafford * Heartbeat Digital * Health Advances * Johnson & Johnson * Baxter Healthcare * Medical Broadcasting Corp * Medtronic * American Medical Systems * Smith & Nephew * Given Imaging * Pari Respiratory Equipment * Wright Medical Technology * Valleylab * Zimmer * Respironics * Voltage * Otologics * Alcon Labs * Conceptus * Medical Market Informatio n * Cryocath Technologies * Nonin Medical * Boston Scientific Corporation * Depuy Orthopaedics * Kyphon * Stryker * Guidant * Gynecare * FischerHealth * Philip Johnson Associates * High Point Creative * MEDport * Advanced Image Enhancement * Drake Group * Novasys Medical * Cytyc Corp. * Becton Dicksinson * INAMED * Sarnoff Corp * Bayer Diagnostics * Davol * Stryker Orthopeadics * ArthroCare * CryoCor * Bioness * EndoCare * Vnus Medical Technologies * Proxima Therapeutics

For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com or visit the conference website.

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