Featured Conference

Pharmaceutical Media Mix Summit
September 25 – 26, 2006 * New Brunswick, NJ

For more information or to register, please visit the conference website.

Mark your calendar! CBI’s Inaugural Pharmaceutical Media Mix Summit brings together the industry’s leading experts in Pharmaceutical Media Planning. The program features detailed case studies from some of the industry’s leading organizations and provides you with the information you need to improve your media reach.

As pharma marketers explore new channels for the future marketing mix allocated to their campaigns, care should be taken to balance impact with “risk” — risk of increased regulation, bad publicity, and consumer pushback. Attendees of CBI’s Pharmaceutical Media Mix Summit will learn how to optimize the media mix to achieve the greatest impact, with the least risk and the highest ROI. — John Mack, Editor, Pharma Marketing News

Key topics for 2006 include:

  • Future regulations
  • Targeted media vs. mass media
  • Spending trends
  • The future of diversity marketing
  • Emerging media platforms
  • Integrated/360 degree medias plans

For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com or visit the conference website.

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