Pharma Marketing Network

A conversation with Michael Spitz, VP, Engagement Planning, Ignite Health, and Fabio Gratton, Chief Innovation Officer, Ignite Health, about Facebook's Timeline for Brand Pages, which is scheduled to go live on March 30, 2012. The discussion focuses on how Timeline Brand Pages may hold amazing promise and usher in a new era where pharma can begin to tell its own narratives and engage the public in a manner 'truly transparent, credible, and trustworthy.'

A conversation with Andrew Nimmo, President of Physicians Office Resource (POR), and Ryan Slipakoff, Vice President at PharmaCONNECT, about PharmaCONNECT, which creates a real time, on-demand relationship between physicians and pharma representatives.

A conversation with Denise Silber, CEO of Basil Strategies and Founder of Doctors 2.0 & You conference, and Dr. Frank Antwerpes, President, DocCheck Medical, about the use of Web 2.0 and social media such as Twitter for improving patient care.They'll be giving their international perspective on the uptake of Web 2.0 and Social Media, the advantages and disadvantages from the physician and patient perspective, and how the ever-evolving landscape of tools and devices are impacting things.

A conversation with Tom Kottler, CEO, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, highlighting results of an pilot program done in partnership with RealAge. In the six-month asthma and chronic obstructive pulmonary disease (COPD) pilot, 282 adult patients engaged with HealthPrize's online and mobile platform that leverages rewards, behavioral economics and gaming dynamics to motivate people to stick with their prescription medications.

A conversation with Dr. Jeremy Pincus, Principal and Quantitative Team Leader, Forbes Consulting, about the importance of measuring physician and patient emotions when evaluating product promotions. We talk about his company's proprietary MindSight Emotional Assessment, which is a new way to gather data directly from the emotional brain by 'talking in pictures'.

A conversation with Bill Cooney, President & CEO, Medpoint and Vince DeChellis, Head, NHHS Healthcare Consulting, LLC, about the looming challenge of complying with the Physician Payments

A conversation with Michael Heinley, Corporate Vice President, Leadership and Employee Communication, and Bill Price, Vice President, Media Relations, Johnson & Johnson, about the company's Employee News Network (

A conversation with Casey Quinlan, 'Mighty Mouth' at Mighty Casey Media LLC, Zoe Dunn, Principal, Hale Advisors, Eileen O'Brien, Director, Search & Innovation, Siren Interactive, Richard Meyer, Principal Consultant, Online Strategic Solutions, and Jerry Hall, Advisor to Pearescope, about engaging and marketing to women online, especially via social media, which some new media marketers claim is 'all about women.'

A conversation with Elizabeth A. Cermak, EVP, and Chief Commercial Officerat Pozen, Raj Amin, CEO and Co-Founder of HealthiNation, and Bonin Bough, Senior Global Director of Digital and Social Media, PepsiCo, about the who, what, why behind the Pozen Digital Advisory Board, an esteemed group of digital thought-leaders both in and outside of healthcare.

A conversation with Seth Perlman, President, The Lathe, about the importance of choosing the right mobile platform and understanding the pros and cons involved when developing healthcare and pharma related applications.