Benchmark & Track the Impact of iPad Use on Messaging Effectiveness & Delivery
Guests Peter Shaw, MD, President and Jessica Labita, MBA, Vice President, Client Services, at MD Mindset, discuss the overall impact of sales professionals and teams use of the iPad in calls with healthcare providers as measured by MD Mindset's proprietary iSFE Tracker methodology.
Real Time Patient Intelligence: Gaining Actionable Meaning from Social Media “Big Data”
This podcast with Gideon Mantel, co-founder and CEO of Treato, discusses how a combination of deep healthcare domain expertise, advanced Natural Language Processing algorithms and
Taming the “Wild West” of Mobile Health Apps
A conversation with Ben Chodor, CEO of Happitique, about his company's standards that it will be using to certify medical, health, and fitness apps under Happtique's App Certification Program.
Pharma Wikipedians: The Pros and Cons of Pharma Employees Editing Wikipedia Articles
A conversation with Bertalan Meskó, MD, founder and managing director of Webicina.com, Michael Spitz, SVP and Managing Director at Zemoga, and Silja Chouquet, owner and CEO of whydot GmbH, about a proposal by Dr. Meskó that urged pharmaceutical companies to appoint employees as Wikipedia 'spokespeople' who would perform all Wikipedia article edits on behalf of the company.
Deploying Medical Reprints to iPads, Apps, and HCP Websites
A conversation with Peter Derycz, President and CEO of Reprints Desk, about the challenges Pharmaceutical companies are facing for transitioning to an
High Impact Educational Patient Aids: Not Your Father’s Pharma Sales Tchotchkes
A conversation with Jeff Baker, President and CEO, Noble, about the new world of physician
Delving Deeper Into Drug Risks
A conversation with John J. Doyle, Sr. Vice President and Managing Director - Global Market Access at Quintiles, about the need for deeper knowledge of the inherent risks of pharmaceutical products. This need was revealed by The New Health Report 2012, which is based on surveys of biopharmaceutical executives, managed care executives in the U.S., National Health Service executives in the U.K., patients living with chronic disease in both the U.S. and the U.K., and investors who focus on the healthcare sectors.
Understanding the Digital Health Mom
A conversation with Fard Johnmar, founder and president at Enspektos, LLC, about a new report that contains both exciting and sobering news for health organizations seeking to engage mothers via social media, mobile and other technologies.
Diabetapedia: “Google” for Diabetes
A conversation with Laura Kolodjeski, Community Manager, Sanofi US diabetes, and Michele Polz, Senior Director, Patient Solutions, Sanofi US diabetes, about Diabetapedia, which is a new social media site designed to help meet the educational needs of diabetes community.
Mobile KOL Management: Maintaining and Expanding Relationships with KOLs and Medical Networks of Influence
A conversation with Jim Zuffoletti, President, and Otavio Freire, Chief technology Officer, OpenQ, about managing compliant relationships with Key Opinion Leaders (KOLs) via mobile and social media platforms.
