Active Social Media Listening: UCB’s Approach for Achieving Better Patient Experiences
This article summarizes a conversation with Trish Nettleship, Director, Social Media & Influence, UCB, Inc., about her company's approach to social media listening.
Pharma Marketing News Vol. 12, No. 9: December 2013
Welcome to Volume 12, Issue #9 (December 2013) of Pharma Marketing News.
FDA Product Name Guidance and Twitter: Overstuff That Bird! It’s the American Way!
It's Thanksgiving tomorrow here in the U.S. and that means turkey, which is usually stuffed with breading, sausage, ducks, chestnuts, chicken, whatever!
More often than...
FDA Orders 23andMe to Immediately Discontinue Marketing “Spit for Cancer” Kit
The Food and Drug Administration (FDA) sent a WARNING letter to the CEO of 23andMe because the company is illegally marketing its 23andMe Saliva...
Bill Gates to Trevor Mundel: “Do you want to sell drugs for rare diseases...
Steve Jobs successfully recruited John Scully to head up Apple in 1983 by making this legendary pitch to Scully:
"Do you want to sell sugared...
“Selling That New-Man Feeling” – NYT Quotes Pharmaguy on Low-T Marketing
Occasionally, mainstream media reporters call me for my opinion on the marketing of drugs.
Several days ago I received a call from Nastasha Singer, a...
Pharma TV Ads Shouldn’t Drop the “F Bomb,” Says Expert. I Disagree.
My colleague Richard Meyer -- who is the author of World of DTC Marketing blog -- often gives his advice to pharma marketers about...
The Slippery Slope of Pharma Physician Phreebies
Most physicians do not seem to know that "there is no such thing as a free lunch." Medscape's 2012 Ethics Report survey, for example,...
Basic Science Plagued by Financial Conflicts of Interest, Says Adriane Fugh-Berman
We all know about the biases inherent in drug industry sponsored phase III clinical trials. Ben Goldacre, for example, cites evidence in his book...
Another PASI Calculator Mobile Medical App from Janssen: Simple, Sophisticated, But Short of a...
I just downloaded onto my iPad the "Psoriasis Severity Calculator" app, which is a PASI ("Psoriasis Area and Severity Index") calculator for use by...
