Mobile Apps vs. Mobile Optimization: Which Offers Pharma the Best ROI?
According to the "Mobile Health 2012" survey on the use of cellphones for healthcare that was just been released by the Pew Internet and...
Will FDASIA Get FDA Off Its Butt to Finally Issue Social Media Guidance?
I noted with interest the headline in today's FDA News email: "OPDP: Social Media Guidance Will Be High Priority in 2013"." Here's the teaser...
Sanofi Accepts Pharmaguy’s Social Media Pioneer Award
A few weeks ago -- before hurricane Sandy disrupted life as we know here on the east coast -- I presented the coveted bright...
Pharma Testimonial Videos Overstate Efficacy More Often Than Other Ads
Mark Senak over at Eye On FDA Blog has analyzed 235 Warning Letters (WLs) and Notice of Violation (NOVs) letters issued by FDA's Office...
Survey: Should PhRMA Issue Mobile Health App Guiding Principles?
In February, 2012, in a blog post provocatively titled "An App for That, But For How Much Longer?", PhRMA's Kate Connors agreed with a...
Rodale’s Study Cites My Estimate Regarding DTC Ad Spending; I’m Flattered, But…
My friend Richard Meyer over at World of DTC Marketing Blog posted some key findings and charts from the 2012 Rodale DTC Study (see...
FDA’s “Mobile Medical Apps” Scope of Oversight Pyramid: Confusion Abounds
"Consider the 'Mobile medical apps Proposed Scope for Oversight' issued by CDRH ," said DrugWonk Peter Pitts (here). "It’s a pyramid divided into three...
The Future of Pharma Marketing is Mobile, Unless…: …FDA’s “Enforcement Discretion” Remains Unclear
You don't need a crystal ball to know that the future of media is mobile. While pharmaceutical companies may not yet be advertising on mobile devices as they do on TV, websites, and magazines, they are developing health apps that run on Droid smartphones, iPhones and iPads. Many observers feel that the pharma industry lags behind other industries as far as having a mobile strategy is concerned. One of the factors that may be holding back pharma in its pursuit of a mobile strategy is the loomimg sepecter of FDA regulations.
The Future of Pharma Marketing is Mobile, Unless…: …FDA’s “Enforcement Discretion” Remains Unclear
You don't need a crystal ball to know that the future of media is mobile. While pharmaceutical companies may not yet be advertising on mobile devices as they do on TV, websites, and magazines, they are developing health apps that run on Droid smartphones, iPhones and iPads. Many observers feel that the pharma industry lags behind other industries as far as having a mobile strategy is concerned. One of the factors that may be holding back pharma in its pursuit of a mobile strategy is the loomimg sepecter of FDA regulations.
Mobile Optimization Offers Better ROI Than Mobile Apps: Best Practices for Beefing Up Pharma...
Although more U.S. consumers are accessing health information via smartphones, developing health apps may not offer pharma a good return on investment. A better option would be to optimize web sites for mobile. This article reviews PEW's health app data and presents data and best practices from Google that supports this this conclusion.
