How is the iPad an Effective Delivery Platform for Medical Sales Professionals?
How is the iPad a proven effective sales message delivery platform? What impact does it have on a doctor's clinical and prescribing decision-making process? These are questions that MD Mindset's proprietary iSFE Tracker(tm) methodology is designed to answer.
My POV Regarding Regulation of Pharma Mobile Medical Apps
The pharmaceutical industry has to police itself with regard to development of medical apps. There has to be good documentation of the testing of...
Big Pharma Places Its Money on Romney to Win the Election
Here's an update on the political contributions of the health/pharmaceutical industry according to the Center for Responsive Politics.
To date, the total contributions -...
Physicians Prefer Gated Social Media Communities
Research sponsored by Pfizer and published last month in the Journal of Medical Internet Research, found that over 70% of physicians surveyed (N=485) are...
Pharma Marketing News Vol. 11, No. 9: 23 October 2012
Welcome to Volume 11, Issue #9 (23 OCT 2012) of Pharma Marketing News.
Dennis Urbaniak, Joan Mikardos, and Laura Kolodjeski of Sanofi US Receive the 3rd PharmaGuy...
PharmaGuy (aka John Mack) presented the coveted bright yellow Hawaiian shirt/Pharmaguy Social Media Pioneer Award to Dennis Urbaniak, VP, Joan Mikardos, Senior Director, and...
Is Online Pharma Promotion ROI Scalable?
Yesterday, at the 6th Annual Digital Pharma East conference here in Philadelphia, I met many "old" friends including Bill Drummy, CEO of HeartBeat Ideas.
Drummy's...
Rich Meyer: We Don’t Need No Stinkin’ Fair Balance! The One-Click Rule Revisited.
My friend Rich Meyer over at DTC Marketing Blog wrote an inflammatory-sounding post titled "Time to eliminate fair balance on DTC ads." With a...
How Important is Pinterest for Pharma Marketers?
Fard Johnmar of Enspektos posted some data from his company's September 2012 digihealth pulse survey, which revealed that 30% of "active digital health consumers...
