Gamification’s Brave New World Circa 1984: Operation Frog
There's a lot of brouhaha these days in pharma circles about "gamification" as if it were the newest thing since sliced bread. What is...
Can Pharma Cure Alzheimer’s Disease? A Pfizer Pre-Launch Multichannel Marketing Case Study
Last month I quipped on this blog that "Pfizer's Social Media Initiatives are Getting Old." Actually, that was a review of Pfizer's new "Get...
Multichannel Marketing: Easy to Brag About, but Difficult to Do
"Multichannel pharma marketing is conceptually relatively simple to understand, but incredibly difficult in practice," says Len Starnes, former Head of Digital Marketing &...
Are Pinterest Women & Virality Worth It to Pharma Marketers?
Once again I am responding to a Pharmaforum guest blogger post that was promoted by the author (Kelley Connors) on Twitter: "How Pinterest Creates...
Blaming the FDA for Pharma’s Tepid Use of Social Media
A tweet by Paul Tunnah (@pharmaphorum) caught my attention this morning:
"…the FDA social media regulations for pharma marketing are extremely strict…" bit.ly/NaPU7h #pharma #socialmedia
This...
The 3rd Annual Pharmaguy Social Media Pioneer Award
If you are a regular reader of Pharma Marketing Blog, you know that I generally do not like awards sponsored by pharma trade publications...
Positive or Not, Pediatric Drug Trials Pay Off: Cymbalta and Oxycontin Case Studies
Very few people may know that drug companies can get an additional six months of market exclusivity from FDA as an inducement for them...
Pfizer’s Centrum Will No Longer Claim It Aids “Breast Health” and “Colon Health”
As reported by Reuters (here) "Pfizer, bowing to allegations of deceptive advertising lodged by a consumer watchdog group, has agreed to drop 'breast health'...
“A Drug is Developed:” Easier than Launching an Educational Facebook Game about Drug Development?
About six months ago in December, 2011, Boehringer Ingelheim (BI) teamed up with the Mainz Natural History Museum in Rhineland-Palatinate, Germany, to create "Ein...
Pharma Monopoly Rules! GSK Execs Get Out of Jail Free Card and Pass Go...
As reported in Bloomberg BusinessWeek, "Two senior executives at GlaxoSmithKline Plc (GSK) singled out by the U.S. Justice Department for pushing the Advair asthma...
