Sermo Physicians Use Telephone, Eschew Social Media, to Communicate with Patients
The third edition of "What Physicians Want!," a biennial survey conducted by Publicis Touchpoint Solutions and Sermo, offers evidence that tech-savvy physicians are not...
Pharma Pinterest Update: Bayer US Pins, Novo Nordisk Depins!
Two things occurred after I posted about Pinterest use by the pharmaceutical industry (here):
Bayer US started pinning (here) and
Novo Nordisk "depinned" (deleted) everything on...
What’s Right Rx for Pharma Industry’s Survival?
Two commentaries caught my attention this morning. Both offered solutions to the drug industry's "fundamental problems."
Each solution, of course, defines the "fundamental problem" differently.
Solution...
A Cautionary Tale for Anyone Expecting FDA Social Media Guidelines Any Time Soon
If you think waiting over two years for FDA to issue guidelines it promised for regulation of "Promotion of Prescription Drug Products Using Social...
Pharma DTC TV Advertising Is a Joke. Seriously.
No wonder CBS refused to run the following "Stoogesta" ad during the NCAA basketball tournament. According to Deadline, network execs were concerned because the...
Sanofi Launches Diabetapedia: “Google” for Diabetes
Laura Kolodjeski (@lkolodjeski), Community Manager for Sanofi US Diabetes, sent me a Twitter DM this morning announcing the launch of Diabetapedia (di-ah-bee-tah-pee-dee-ah), a new...
Medical Device Marketing Don’t Need No Stinkin’ ROI!
"Standards for devices exist, they just don't make sense," industry critic Dr. Diana Zuckerman, president of the National Research Center for Women & Families,...
Diabetes Opinion Leaders Paid by Roche to Curate Content on New Twitter-based Social Media...
Diabetes Nest, according to its "About" statement, "is a Twitter-based diabetes network designed to help people discover the best conversations from the most meaningful...
Will Pharma Experience It’s Own “Pink Slime” Social Media Crisis?
No doubt you have heard about "pink slime," the beef additive made from leftover trimmings. According to an article in today's Wall Street Journal...
FDA Says No to Importation of Drugs That Save Lives, But Yes to Drugs...
In the FAQs section of FDA's consumer web site (here), it answers the question: "Why can’t I import some drugs that are approved and...
