Multichannel Marketing: Easy to Brag About, but Difficult to Do
Multichannel pharma marketing is conceptually relatively simple to understand, but incredibly difficult in practice, says Len Starnes, former Head of Digital Marketing & Sales, General Medicine at Bayer Schering Pharma. That said, multichannel is not a transient phenomenon, it's here to stay. Starnes hosted a survey on LinkedIn to answer the question: When will pharma marketing become de facto multichannel marketing in future?
Crowd Sourced Creative Commons Drug Information: Pitfalls & Opportunities for Pharma
Whether or not it is
Crowd Sourced Creative Commons Drug Information: Pitfalls & Opportunities for Pharma
Whether or not it is
Crowd Sourced Creative Commons Drug Information: Pitfalls & Opportunities for Pharma
Whether or not it is
Multichannel Marketing & Medical Reprints: Putting Science on iPads, Apps, and HCP Websites
The distribution of medical reprints to healthcare professionals (HCPs) by sales reps is not only a logistical problem but a channel problem as well. Reprints Desk helps pharmaceutical companies to deploy copyrighted e-prints and other marketing materials via iPads and other tablets, or via their own apps and websites in a controlled manner as part of a multichannel marketing campaign.
Multichannel Marketing & Medical Reprints: Putting Science on iPads, Apps, and HCP Websites
The distribution of medical reprints to healthcare professionals (HCPs) by sales reps is not only a logistical problem but a channel problem as well. Reprints Desk helps pharmaceutical companies to deploy copyrighted e-prints and other marketing materials via iPads and other tablets, or via their own apps and websites in a controlled manner as part of a multichannel marketing campaign.
Multichannel Marketing & Medical Reprints: Putting Science on iPads, Apps, and HCP Websites
The distribution of medical reprints to healthcare professionals (HCPs) by sales reps is not only a logistical problem but a channel problem as well. Reprints Desk helps pharmaceutical companies to deploy copyrighted e-prints and other marketing materials via iPads and other tablets, or via their own apps and websites in a controlled manner as part of a multichannel marketing campaign.
Multichannel Marketing: Easy to Brag About, but Difficult to Do
Multichannel pharma marketing is conceptually relatively simple to understand, but incredibly difficult in practice, says Len Starnes, former Head of Digital Marketing & Sales, General Medicine at Bayer Schering Pharma. That said, multichannel is not a transient phenomenon, it's here to stay. Starnes hosted a survey on LinkedIn to answer the question: When will pharma marketing become de facto multichannel marketing in future?
Pharma Marketing News Vol. 11, No. 7: 26 July 2012
Welcome to Volume 11, Issue #7 (26 JULY 2012) of Pharma Marketing News.
Days of Live Pharma Reps are Numbered: M&A’s and Outsourcing – the “Bain/Bane” of...
Last night, my sons and I attended a NJ BioPharma Networking Group (NJBPNG) meetup at the Princeton Sports Bar and Grille. NJBPNG is an...
