Pharma Marketing Network

'Just when we are overrun with the need for content & media strategies of every type from search to email to website to video to social to mobile, now we have the opportunity to contemplate an infographics strategy,' said Craig DeLarge, Director, Healthcare Professional Relationship Marketing at Novo Nordisk. Infographics have found a home on Pinterest, a content sharing, social media service that allows members to 'pin' images, videos and other objects to thematic pin boards.

Welcome to Volume 11, Issue #4 (19 APRIL 2012) of Pharma Marketing News.

Welcome to Volume 11, Issue #4 (19 APRIL 2012) of Pharma Marketing News.

A Twitter pal suggested I would "enjoy" this Los Angeles Times article: "Consumers using social media for medical information, report says." The report from...

Johnson and Johnson is acting more and more like an "old school," mill town Big Pharma company -- like the circa 1900 photo shown on...

If you are in or near Miami on Thursday, April 19, 2012, I hope you can come to The Angler's Resort and meet me...

Keeping up with all the changes implemented by social media sites such as Facebook and Twitter can be a challenge for anyone. But it...

As reported by Nielsen, direct-to-consumer (DTC) advertising spending by the pharmaceutical industry was down by 1% compared to 2010. I used that bit of...

I have been keeping track of pharmaceutical employees who have personal accounts on Twitter for over a year (see "More Pharma Social Media Pioneers...

Paula Deen, the TV celebrity southern-style chef and spokesperson for Novo Nordisk's diabetes treatment Victoza (see "Novo Nordisk Defends Choice of Paula Deen Over...