The Messenger is the Medium
The do's and don'ts of using celebrities as pharma spokespeople in ads and promotional campaigns. A discussion with Rich Benci, president of RealAge.
Pharma Marketing Talk: Adherence: The Achilles Heel of Drug Efficacy
A conversation with Vesta Brue, CEO of MedSignals, which developed and markets a 4-drug portable med-minding device.
Pharma Marketing Talk: Virtual Face Time with Physicians
A discussion with Asheesh Gupta, M.D., M.P.H., CEO and co-founder of eHyppo, an independent online health care community created by and for health care professionals.
Emerging Trends in European Physician and Consumer Use of the Internet
A conversation with Mark Bard, president of New York Citybased Manhattan Research focusing on five emerging trends in the use of the Internet by European physicians and consumers.
Side Effects: Death
A Former Lilly Insider Blows the Whistle on Criminal Activity in Sweden
Building the First Global Community of Doctors
A discussion with Dr. Frank Antwerpes, CEO, DocCheck AG
Rep Access Programs
Open Physician Doors with Targeted Medical Information
Collaborating with Online Physician Communities
Pharma-Physician Peer-to-Peer Dialog via Sermo
Marketing and Sales Outsourcing Support
Partnering with Pharm Force to increase the effectiveness of your marketing and sales efforts.
Medical Transcript Advertising
A Unique Technique to Reach Physicians with Targeted Brand Messaging. A conversation with manuel Prado, CEO of datumRx.
