Pharma Business Strategies in Times of Change
A Preview of Pharmaceutical Executive's Marketing and Sales Summit (November 4-6, 2007 * Philadelphia, PA * www.pharmaexecsummit.com)
How to Add New Media Into Your DTC Marketing Mix
Combining the best of the 'Old' and 'New' into successful DTC campaigns can be tricky. The options are discussed with David Kweskin and Morgan Lozier of TNS Brand and Communication Division.
Pharmaguy’s Twitter Stream – Q4 2011
Pharmaguy is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News
Adverse Event Reporting: A Missed Opportunity
When asked what the # 1 concern pharmaceutical marketers have regarding using social media, the adverse event reporting (AER) boogey man is cited most often. The urge to avoid this boogey man at all costs may have more to do with CEO compensation that with fears of rank-an-file marketers.
Will Critics Kill Pharma’s Social Media Golden Egg Laying Goose?
The fear is that if the first steps by pharma to engage in social media conversation are too harshly scrutinized and criticized, the drug industry will shy away from getting more involved in social media.
Welcome to the 2010 Pharma Marketing YearBook™
Welcome to Volume 10, Issue No. 1 (Jan 12, 2011) of Pharma Marketing News. This issue of Pharma Marketing News is devoted to the Pharma Marketing Yearbook (PMY), which is a commemorative record of pharmaceutical marketing issues and highlights of the past year.
2010 in Images from Pharma Marketing Blog
2010 is in its final days and since I do not expect much of any importance in pharma marketing to unfold in the next...
Scrooge FDA Delays Laying Social Media Guidelines Golden Egg: Why?
FDA's DDMAC is playing Scrooge to the drug industry's Tiny Tim this Christmas season and -- to mix metaphors -- won't be laying the...
I’m Interviewed About Pharma & Social Media on This Marketplace Show Sponsored by Novo...
About 2.30 minutes into this 8-minute Marketplace Morning Report is a short piece about pharma's use of social media for promoting drugs. I am...
Medical Schools Don’t Ask & Faculty Don’t Tell If They Violate Ban on Paid...
ProPublica -- the non-profit newsroom that produces investigative journalism in the public interest and which received a Pulitzer Prize for investigative reporting -- recently...
