Trends Driving Physician Education and Branded Communications Online

A conversation with Shaun McIver of Streamlogics, Inc. about trends that are creating a

Marketing to the “Long Tail Physician” Segment

A conversation with Paul Boidy, Executive Vice President, Sales and Customer Solutions at ReachMD who will give us a 'former insider's' point of pharma's rep-centric strategy vs. ReachMD's ability to cost-effectively reach the long-neglected physician

Measure and Improve Marketing Campaigns and Sales Force Effectiveness

Join us for an interactive discussion on how small/mid-tier pharma companies can leverage sales and marketing analytics for competitive advantage. Our guest is Mike Wexler, Founding Principal at Biltmore Technologies, who will discuss his company's pharmaceutical data management solution.

Networking to Survive the Pharma Recession

Solutions from Pharma Marketing Network and promo for the 4th Annual Networking Dinner Reception

Get the Right Message to the Doctor without Sending a Rep

Data-driven, closed-loop multichannel physician communication optimization

Universal Rx Discount Coupons

YourRxCard, a free Rx drug card program designed to help Americans cut their medication costs.

Before You Take that Pill: A “Fair and Balanced” Critique?

Bremner will discuss the risks of some of the most commonly prescribed drugs and why he thinks the drug industry doesn't want consumers to know about them.

The Centocor Corporate Blog: A Groundbreaking Pharmaceutical Company Blog?

According to the About section of the new Centocor Blog, it was started 'because there are so many interesting things happening at our company, in our industry, and around immunology. Although you can read about these things in the news or on other blogs, we want to join the conversation because we have much to say on the matter.'

Pharma eMarketing Benchmarks

Rx eMarketing Effectiveness Benchmarks designed to help Pharma eMarketing 'grow up,' optimize & scale

The Messenger is the Medium

The do's and don'ts of using celebrities as pharma spokespeople in ads and promotional campaigns. A discussion with Rich Benci, president of RealAge.