Pharma Marketing Network

I've been keeping a tally of the donations that the drug industry is making to the Haiti earthquake relief effort. So far, the total...

There's a bit of brouhaha in the Twitterverse about a recent Seroquel XR print ad that imitates the art of Chinese artist Liu Bolin...

The pharmaceutical industry is often criticized for developing new Rx drugs having little value over current medications. Such drugs are called "me-too" drugs because...

A conversation with David Duplay, President of MedTera, about his company's innovative marketing programs that are designed to improve education, promotion and communications in the healthcare, life sciences and pharmaceutical industries.

"Pharma Digs Deep for Haiti Relief" proclaims this Pharmiweb.com headline. Not deep enough according to my accounting! As you may know, I am keeping score...

So far, global pharmaceutical companies have donated or pledged to donate about $9 million in cash and an additional $15 million or more worth...

The New York Times reports that "Johnson & Johnson appeared to abandon its own template , stunning a few business school professors. Its conduct...

In his latest post to DTC Perspectives Blog, Chairman Bob Ehrlich suggests that the Congress should regulate all health advertising and not just single...

By now you probably have read about GSK's announcement that it will finance a NEW “hard-hitting” documentary about eating (see "Alli Marketer (GSK) To...

What better way to look back on the state of pharmaceutical marketing in 2009 than through the best cartoons, data charts, and other images...