How Will mHealth Change Healthcare?
A discussion with C. Peter Waegmann, Vice President of mHealth Initiative Inc., about the potential impact of moblie phone applications on the transformation of health care.
Creative Pharma Packaging Design: Where Is It Needed?
Guy Mastrion (@gmastrion) over at Pixels & Pills Blog took offense when a colleague "bemoaned the conservative design of most Pharma packaging" and said...
If Social Media for Pharma is like Space Exploration, How Far Will It Go...
My Twitter pal Jonathan Richman (@jonmrich) just tweeted this:
"Social media for pharma is like space exploration is today: you can't go far now, but...
Pharma Marketing vs. Healthcare Communication
I was interviewed by phone this weekend about the reputations of global pharmaceutical companies. The interview was sponsored by a company that is trying...
Do Social Media Apps Improve Health Care?
Sometimes evangelists get carried away. That may be stating the obvious, obviously. But often we do not realize this when we listen to evangelists....
GSK: Please Invite Me to the Sundance Panel & Screening of Your New Alli...
According to the New York Times, "GlaxoSmithKline is getting into the movie business, pursuing an unusual and most likely controversial strategy to increase interest...
Japanese Cloth Company Trumps Merck & Pfizer in New Drug Approvals
With regard to new drug approvals in 2009, "Pfizer and Merck were among the big names that struck out for the year," says Peter...
A Common Goal of Research and Marketing: Fool the Doctor
I once believed that pharmaceutical research (part of R&D) was the "bright" side of the pharmaceutical industry and that marketing was the "dark" side...
Marketing’s Right Message to Right Person at Right Time Mantra
How many times have you heard the phrase "Deliver the RIGHT message to the RIGHT physician/patient/whatever at the RIGHT time!"? Too many times, I'm...
Filling the Social Media Void: Shout or Be Shouted At!
Yesterday I posted a critique of Bayer's use of YouTube to present the video "A Discussion of Oral Conception Using YAZ: Risks and Benefits"...
