Novo Nordisk Selectively Copies & Edits Kimball’s Tweets
Diabetes patient and racecar driver Charlie Kimball is sponsored by Novo Nordisk's Levemir insulin injection. I've written about the Race with Insulin Twitter account,...
Nasonex Bee May Usher In a Whole New Way to do FDA-friendly Pharma Tweets
Diabetes patient/racecar driver Charlie Kimball -- or his Novo Nordisk marketing handler(s) -- made the first ever pharma drug branded Tweet, which was offered...
Pharma Marketers Should Stop Blaming the FDA for Their Dysfunctional Social Media Marketing Efforts
Last week I suggested that a Tweet supposedly made by diabetes patient/racecar driver Charlie Kimball was at best a "sleazy" reminder ad and, at...
Novo Nordisk’s Branded (Levemir) Tweet is Sleazy Twitter Spam!
Ross Fetterolf, VP Digital Strategy at Ignite Health, said yesterday was an "Historic Day" because "diabetes patient/racecar driver Charlie Kimball produced the first branded...
Procter and Gamble’s Dysfunctional Asacol Community for UC Patients
Lately, my Twitter friends have alerted me to all sorts of examples of pharmaceutical companies delving into social media for marketing and corporate communications....
Should the Tax Deduction for DTC Advertising Expenses be Eliminated?
Rahm Emanuel, president Obama's Chief of Staff, warned advertising industry leaders some time ago that the business-tax deduction for DTC (direct-to-consumer) spending could be...
Finally, a Drug Company Embraces Social Media, AEs Included!
Adverse events! Adverse events! Adverse events!How many times have you heard that tiresome phrase from pharmaceutical companies as an excuse for NOT embracing ...
OMG! Worst Print Ad Ever! Plus: Is that French Actor Vincent Lindon?
I just found this whole page ad for Trilipix in the June 22, 2009 issue of Newsweek magazine. It's got to be the worst...
GSK, Sharing Miracles, Celebrities: Where’s the Transparency?
I admit that I sometimes ask tough questions that takes my pharmaceutical friends a long time to answer. One such question involves GSK, PhRMA,...
Regulatory Ranters Miss the Point About FDA’s Position on Search Engine Ads
An article in today's Washington Post -- "Drug Firms Jockey for Space Online" -- sent EyeonFDA blogger Mark Senak on a "fantastic rant" (HT...
