Shared Detail Appointments Can Save Doctors’ Time & Improve Product Education
In the recent issue of the AARP Bulletin, I read about doctors scheduling appointments with up to 15 patients at the same time (see...
Missing FDA Letters Found. More Questions.
Last week I wondered why 5 warning letters citing violative paid search engine drug ads went missing and surmised that the FDA purposely retracted...
Is CME in the US Doomed? Or Just For-Profit MECC’s?
"You know that CME is in a bit of trouble when its longest-serving provider is hanging up its accreditation credentials and stepping out...
Internet Advertising Has Stopped Dead in Its Tracks!
As reported by eMarketer, "according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), total online advertising revenues in Q1 2009 fell to...
Missing Warning Letters Prove that FDA is an Internet Dunce!
UPDATE: See "Missing FDA Letters Found. More Questions."On April 2, 2009, FDA's DDMAC sent 14 warning letters to 14 different pharmaceutical companies regarding sponsored...
Weight Loss Drug Alli on Life Support. GSK Picks New Agency to Oversee Its...
A new ad agency -- TBWA -- won GSK's weight loss alli account last week according to a recent Advertising Age article (“Side Effects...
Let’s Make it a Threesome: One Other Social Media Activity Pharma Can Do Now!
Two other pharma "wise men," ie, my Twitter and Blogger friends Jonathan Richman (Dose of Digital) and Fard Johnmar (HealthcareVox), have suggested ways that...
The DTC Media Machine is Struggling
I asked Dale Taylor, the President and CEO of AbelsonTaylor, the "world’s largest independent medical advertising agency," the following question via Med Ad News's...
Thank You Johnson & Johnson for Dinner
Yes, despite my past misgivings about Bloggers Dining at Pharma's Table, I accepted an invitation from Rob Halper (responsible for JNJHealth, J&J's YouTube page)...
Pristiq DTC Campaign Challenged to Concisely Communicate Risk
Almost one-half of Wyeth's new Pristiq print DTC ad creative, which I cut out from this week's Newsweek magazine (see left), is devoted to...
