Americans Skeptical Of Pharma Cause Marketing
As Congress considers banning direct-to-consumer (DTC) advertising or at least giving the FDA the power to place a 2- or 3-year moratorium on DTC...
6th Annual Forum on Patient Adherence, Compliance and Persistency
Please do not miss the opportunity to celebrate your compliance successes in 2007.
Lilly Cuts PAP and Runs from Patients in Need, Putting Profits First
Jim Edwards or Brandweek reported that Lilly dropped its Prescription Assistance Program (PAP) for the poor as of December 31, 2006.At least one Wall...
New Twist to Pharma Tchotchke Marketing: the Scrubs Affair
Author of the book "The Well-timed Period" and blogger of the blog of the same name, Diana Kroi, wonders if the popular TV show...
BS Pharma Publishing Metrics
Publish or perish is probably still good advice for researchers who wish to keep getting grants and tenure at major universities and medical centers....
Device DTC Ad Spend Sinks: Trend or Anomaly?
As reported in BrandweekNRX (see "Device DTC Spending Drops"), TNS Healthcare reports that device ad spending dropped in 2006 to a level not seen...
Pass it on: Blog Silence in Memory of Students Slain at VA Tech
Fard Johnmar at HealthcareVOX has a great idea: a daylong moment of silence on this blog tomorrow in honor of those killed and wounded...
Botox BS Piled Higher and Deeper
Have you seen the latest ads for Botox? The tag line is "freedom of expression..." The ads go on to say "Don't hold back!...
Is Pfizer Outsourcing Innovation?
According to reports in the Pharma BlogosphereTM (see below), Pfizer has laid off a "large number of PhD scientists" in an effort to get...
‘Round the Sphere: You’re Fired!
First, Mike Zubillaga was fired by AZ. Then Don Imus was fired by CBS! Both for saying something stupid! It goes to show that...
