Medical Science Liaison Skill Set Training
Performance-Based Tools for Building Long-Lasting Relationships with Key Customers while Ensuring Compliant and Appropriate Dissemination of Scientific Information
PDUFA Payola!
The FDA says it needs 27 additional staff to review DTC TV ads and projects related user fees of $6.2 million in 2008, reports...
Introducing…the All-Pharma Lobbying Lineup!
Last week, the House voted to require the government to negotiate lower prescription drug prices for Medicare beneficiaries. Although the vote was 255 to...
A New Forum for Marketers!
Many readers of this blog may not know some of the other online venues I am responsible for that help pharmaceutical marketers stay in...
Viagra Spray Not Far Away?
I read with interest over at PharmaGossip that Pfizer may be planning an OTC Viagra spray. My vision of the product can be seen...
Web 2.0 for Pharma Marketing Podcast
Some readers of this blog may know that I also host a podcast called Pharma Marketing Talk, which is a biweekly online and archived...
Lincoln Shot Dead! Beaver Sought for Questioning!
It is with great sadness that I reprint the following story from DTC Perplexities Magazine:Yesterday at about 9:30 A.M., while recording a Rozerem TV...
Web 2.0 for Pharma Marketing
Increase marketing ROI using 'social networking' and other Web 2.0 technologies.
Brave New Pharma?
Seems I have a lot of questions this month! I mean to say, a lot of my recent posts have questions as titles. Why...
If FDA were as Powerful as FTC
What a difference three little letters make: FDA vs. FTC.FTC has powers far beyond those of mortal FDA -- it can impose fines, force...
