Pharma Marketing Network

That's a weird question, considering that there are about 100,000 pharmaceutical sales reps out there today in the US. Sales reps are such a...

To use a war analogy -- as is often done in industry -- sales and marketing executives tend to send in more troops when...

Pharmaceutical spending on Direct-to-Consumer (DTC) advertising is at an all-time high, with the 2006 budget surpassing the 2005 budget by over 9%, according to...

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

This Special Supplement to Pharma Marketing News brings together in one convenient document several topics relating to pharmaceutical realtionship marketing.

A conversation with Vesta Brue, CEO of MedSignals, which developed and markets a 4-drug portable med-minding device.

CONTENTS OpEd: God Bless R&D, but Marketers May Go to Hell! (www.pharma-mkting.com/articles/pmn62-oped/) The Expanding Pharma Blogosphere Surfing the eMarketing Big One! Social...

CONTENTS OpEd: Word-of-Net (www.pharma-mkting.com/articles/pmn61-oped/) Are Sales Reps Necessary? Reinventing the Sales Model Sales Reps Debate Their Value An Online Community to Call...

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.