Pharma Marketing Network

According to the Financial Times (FT), the recent changing of the guard at several big drugmakers, including Pfizer, the world's largest, may make it...

Now that the elections are over, the pharmaceutical industry is left to ponder what the new Congress has in store for it. There has...

The recent eyeforpharma eCommunications and eMarketing conference held in Philadelphia included an international mix of speakers and attendees. I met pharma people from China,...

"I could strangle that girl from Google," said a friend of mine after a presentation by a Google operations specialist at the recent eyeforpharma...

John Mack interviews industry speakers live at the eyeforpharma e-Communication and Online Marketing Online conference being held November 13 to 14 at in Philadelphia.

My post to this Blog back in July, 2006 entitled "Rozerem Ads Dis Lincoln, Show Beaver" has generated the most comment and is top-rated...

Key topics being researched for this year’s forum include: The MSL role in the new compliance environment, regulations relating to speakers, KOL asset management, content of KOL systems, KOL metrics and much more!

Our 2006 event is the first and only market driven conference that provides the pharmaceutical industry with solutions and strategies for ensuring compliance with PDRP rather than simply implementing a technical plan to manipulate data according to a contractual obligation.

I'm trying something new. It's Pharma Marketing Talk, which is a biweekly online and archived streaming audio talk radio show (podcast) that features interviews...

Direct-to-Consumer (DTC) advertising will celebrate its official 10th anniversary in 2007.On August 12, 1997 the FDA opened up the floodgates to DTC when it...