Pharma’s Black Knight Confesses All!
A rview of the book THE WHISTLEBLOWER: Confessions of a Healthcare Hitman.
Fast Start to Customized ePromotion and eLearning Physician Programs
There is a broad spectrum of online promotional and educational opportunities that pharmaceutical companies have at their disposal to interact with, inform, and influence physicians. Lathian Systems, a provider of online marketing and sales solutions, offers these and more in its Spectrum of Solutions for life science companies.
Print DTC: How Does It Measure Up?
Over 60 drug ads that appeared in several major consumer magazines were analyzed. In each, the space allocated to images, benefit statements, risk information, and the brief summary was measured. This article summarizes the findings.
Pharma Marketing News Vol. 5, #8
Vol. 5, No. 8: September 2006 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe...
Kindler, Cheney: Kindred Spirits?
Peter Rost -- a true thorn in Pfizer's side -- and friends at Cafe Pharma have a little blog discussion going on regarding a...
Caduet, Smaduet! Add some wood to the fire!
In an effort to stave off "Looming Brand Extinction," many drug companies are developing dual action drugs that combine a best-selling drug near patent...
Marketing plan A for Plan B
Now that Plan B is approved for sale OTC and by prescription, Barr Pharmaceuticals is faced with the task of marketing it. What's their...
Market Research: Privacy Matters
This week I shared my experience as a subject in a Levitra/Men's Facts research project (see "My Sojourn as Market Research Subject for Levitra"...
Levitra Market Research: The Interview
On Monday, I posted the first part of my sojourn as a market research subject for Levitra (see "My Sojourn as Market Research Subject...
My Sojourn as Market Research Subject for Levitra
Part 1: Why Was I Chosen?A few months ago, in response to a TV ad, I registered on www.mensfacts.com to receive a Men's Facts...
